As a result, we combined both the drawing and coloring themes into one game, which led us to achieve a low CPI of $0.22 on Facebook, $0.14 on iOS.

Key TakeawaysĬombine a few themes into one game: As part of CrazyLabs’ ongoing focus on identifying up-and-coming trends in the market, we came across a TikTok drawing theme with promising potential for gamification.Īt the same time, we also noticed an increase in the popularity of coloring themes.

The concept for Drawing Carnival originated from a gamified TikTok trend, highlighting the importance of seeking inspiration from social media and identifying emerging trends. The game also offers a wide range of markers such as stenciling, painting, powder, diamond, and neon for players to choose from. Drawing Carnival is a drawing and coloring simulation game that entails two mechanics: